HGS is a global provider of technology, AI, and business services that helps organizations transform with confidence. At HGS, we combine technology, AI, and human expertise to deliver Intelligent Experiences that drive growth and transformation. Our strong foundation in CX enables us to create impactful solutions across industries. Through our Realized AI approach, we deliver practical innovation with measurable outcomes. Part of the multi-billion-dollar Hinduja Group, HGS takes a “globally local” approach with 18,000+ employees across 10 countries and 30 delivery centers.”

Key Responsibilities

Digital Marketing

Marketing Technology & CRM (HubSpot)

• Administer and optimise the HubSpot CRM platform, ensuring data integrity, governance and ongoing system maintenance.
• Execute CRM data enrichment activities through research, validation and segmentation to improve customer intelligence and business development outcomes.
• Develop and maintain contact databases, lifecycle stages, lead scoring and audience segmentation.
• Build and manage email marketing campaigns, landing pages, forms and marketing automation workflows within HubSpot.
• Monitor CRM performance, identify data quality issues and implement continuous improvement initiatives.
• Produce CRM dashboards, campaign reporting and marketing analytics to support business decision-making.

Campaign Management

• Coordinate the execution of integrated digital marketing campaigns across paid, owned and earned media channels.
• Assist with digital campaign planning, implementation and optimisation across LinkedIn, Google and other relevant platforms.
• Support Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and keyword strategies using SEMrush and Google Search Console.
• Monitor campaign performance through Google Analytics, HubSpot and social media insights, providing recommendations for continuous optimisation.
• Prepare monthly digital marketing performance reports, campaign dashboards and ROI analysis.

Social Media & Digital Communications

• Manage CE Group's corporate social media presence across LinkedIn, Facebook and emerging digital platforms.
• Develop, schedule and publish engaging social media content aligned with CE Group's content strategy and business priorities.
• Create digital assets including graphics, short-form video, animations and branded marketing content using Canva and Adobe Creative Cloud.
• Monitor social media performance, engagement metrics and audience growth, providing actionable insights to improve reach and engagement.
• Respond to enquiries, comments and messages while protecting CE Group's brand reputation and tone of voice.
• Identify opportunities to increase thought leadership, employer branding and project visibility through strategic content planning.

Website & Digital Platforms

• Manage and maintain CE Group's websites using WordPress CMS.
• Publish and optimise project updates, case studies, news articles, landing pages and marketing content.
• Maintain website SEO, metadata, structured content and internal linking to improve search visibility.
• Monitor website health, broken links, user experience and performance metrics.
• Coordinate website enhancements and new functionality with external developers where required.

Brand Coordination & Governance – Pacific

Brand Governance

• Govern the consistent application of the CE Group brand across the Pacific region, ensuring all communications, marketing materials and digital assets align with approved Brand Guidelines.
• Champion CE Group's vision, values, purpose and brand identity across the Pacific team, reinforcing a consistent employee and customer experience.
• Maintain and protect the integrity of the CE Group brand by monitoring brand compliance and identifying opportunities for improvement.
• Ensure all marketing collateral, presentations, proposals, capability statements and digital communications reflect CE Group's visual identity, messaging framework and tone of voice.
• Act as the custodian of CE Group's brand assets, templates and marketing resources for the Pacific business.

Brand Leadership & Advocacy

• Serve as the Brand Ambassador for CE Group across the Pacific region, promoting a strong understanding of the company's vision, culture and strategic direction.
• Advocate for corporate brand initiatives, campaigns and marketing programs, driving awareness, engagement and adoption throughout the Pacific team.
• Partner with the Head of Marketing to implement strategic brand initiatives that strengthen organisational alignment and brand consistency.
• Foster a positive brand culture by encouraging participation in company campaigns, initiatives, recognition programs and community activities.
• Build strong relationships across CE Group's Pacific operations, acting as the marketing representative and primary brand liaison between the Pacific team and the Australian business.

Internal Brand Communications

• Coordinate the rollout of internal marketing campaigns, business updates and leadership communications across the Pacific team.
• Support onboarding by introducing new employees to CE Group's vision, values, Brand Guidelines, communication standards and marketing resources.
• Develop engaging internal communications that strengthen employee connection, organisational culture and understanding of the CE Group brand.
• Promote employee achievements, project milestones and business successes through internal and external communication channels.
• Gather feedback from Pacific employees to continuously improve internal communications, employee engagement and brand effectiveness.

Employer Brand & Culture

• Support the development of CE Group's employer brand throughout the Pacific region, positioning the organisation as an employer of choice.
• Promote CE Group's culture through recruitment campaigns, employee stories, project highlights and corporate social responsibility initiatives.
• Work collaboratively with leadership to strengthen employee engagement and reinforce CE Group's values through marketing and communications.
• Identify opportunities to showcase Pacific employees, projects and community initiatives that enhance CE Group's reputation and regional presence.

Brand Performance & Continuous Improvement

• Monitor brand adoption and consistency across Pacific operations and recommend improvements to marketing processes, communications and brand execution.
• Maintain a central repository of approved marketing assets, templates and communication resources.
• Measure the effectiveness of internal brand initiatives through engagement metrics, employee feedback and campaign performance.
• Support the continuous evolution of CE Group's brand presence across Australia and the Pacific in line with the company's strategic objectives.

Marketing Administration

• Coordinate marketing requests, maintain digital assets, organise marketing documentation and support events and business development initiatives.

Qualifications & Experience

• Degree or diploma in Marketing, Communications, Digital Media or a related discipline.
• Experience in digital marketing, content management or marketing coordination.
• Experience using HubSpot CRM or similar CRM platforms.
• Experience managing websites, social media platforms and digital marketing campaigns.
• Excellent written and verbal English communication skills.
• Strong organisational skills with the ability to manage multiple priorities.
• Proficiency in Microsoft Office, Canva and Adobe Creative Cloud.
• Experience with WordPress, SEO and digital analytics platforms is desirable.
• Strong attention to detail with a commitment to brand consistency and quality.
• Ability to build relationships and work collaboratively across international teams.

HGS is an equal opportunity employer committed to fostering diversity, equity, and inclusion. We do not discriminate based on race, ethnicity, religion, gender, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by applicable law. We believe a diverse workforce drives innovation and helps us better understand and serve our global customers and communities.